Tasks: Urban Branding & Website
Description: Website Design and Branding Services done for Telegraph Business Improvement District. A distinctive website reflecting the special character of a neighborhood while featuring Telegraph Avenue's one-of-a-kind combination of local historic shops and national brands. Includes logo, branding, interactive features, and photography archive.
Project: Fixed Price Website
Tasks: Small Business Website Design
Description: Showcase your business with a professional website with little effort on your part and almost no expense. A Fixed Price Website is available for a one-time $150 set-up fee and $20 monthly hosting subscription that includes monthly alterations. A two page website with interactive Google map is included.
Project: MOE'S BOOKS
Tasks: Brand Storming
Description: The design challenge? Convert Moe's website traffic to online sales by emphasizing its brand assets:
1. Moe's Books is local and historically unique.
2. Moe's has a strong social consciousness.
To increase visibility and action Maxine
proposes a brand strategy:
A. Make a stronger connection between "shopping local" and "shopping online".
B. Ship to local customers by a "green" delivery service, adding a tangible social
"value" when purchasing books from Moe's.
C. Expand book coverage by engaging/interactive book displays, sample passages and reviews/publisher comments.
The final branding strategy is presented
as a web prototype for instant feedback,
testing and evaluation.
Tasks: Online Academic Publication
Description: A series of publications done for APPX both in print and online. Includes branding, design, editing, image processing, and an e-commerce feature to sell and ship printed issues online via PayPal.
Project: Window Hinge
Tasks: Product Design, Prototyping & Patent
Description: A prototyped hinge manufactured in stainless steel by CNC milling and documented in mechanical drawings as required by the US Patent Office. The hinge is part of a patented window assembly.
Project: Residential Study
Tasks: Comprehensive Project Analysis (BIM)
Description: Residential project running building performance simulations to optimize energy efficiency and clash detection—identifying inconsistencies and system conflicts before they can impact the construction process, causing delays, material costs and budget overruns.
Project: Streetscape Study
Tasks: Quick Sketch Animation (BIM)
Description: BIM visualization in collaboration with the Berkeley Design Advocates to develop and design planning concepts for the revitalization of Telegraph Avenue. A quick "sketch" animation allows designers and community participants to share new ideas using an engaging, simulated design environment.